BUXORO VILOYATI MISOLIDA SANOAT KORXONALARINING BARQAROR RIVOJLANISHINI TA’MINLASHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH

Abstract

This article examines how improving marketing mechanisms can support the
sustainable development of industrial enterprises, using the Bukhara region as a case study. The
study relies on official statistics for 2010–2024 and preliminary indicators for January–September
2025. The results show a sharp increase in industrial output in nominal terms, while real growth
has stabilized at around 6 percent since 2022. Structural analysis confirms the dominance of
manufacturing, which strengthens the rationale for marketing instruments aimed at creating value
added and expanding export potential. Key challenges include sensitivity to price factors,
insufficient market diversification, and the growing role of standards and trust capital. The paper
proposes a six block model for upgrading marketing mechanisms: segmentation and portfolio
management, digital marketing and CRM, export marketing, green marketing and eco innovation,
branding and regional industrial image, and KPI based monitoring.