XALQARO MEHMONXONA BOSHQARUV PLATFORMALARI TAJRIBASI VA ULARNI O‘ZBEKISTON SHAROITIDA JORIY ETISH IMKONIYATLARI
##article.subject##:
mehmonxona boshqaruvi, raqamli transformatsiya, PMS, OTA, TOE modeli##article.abstract##
Mehmonxona-turizm sohasida raqamli transformatsiya so‘nggi o‘n besh yil ichida
operatsion boshqaruv, daromadni rejalashtirish va mijozlar bilan o‘zaro aloqa jarayonlarini tubdan
o‘zgartirdi. Mazkur maqolada mehmonxona boshqaruvining uch asosiy raqamli segmenti - onlayn
sayohat agentliklari (OTA), mulk boshqaruvi tizimlari (PMS/CRS) va mijozlar tajribasi hamda
obro‘-nom (reputatsiya) boshqaruvi platformalari Texnologiya–Tashkilot–Muhit (TOE) nazariy
modeli asosida tizimli tahlil qilingan. Tadqiqot ikkilamchi manbalar: Scopus va ScienceDirect
bazasidagi ilmiy nashrlar, sohaviy tahliliy hisobotlar (Hotel Tech Report, TrustYou) hamda
O‘zbekiston Respublikasining rasmiy statistik va institutsional ma’lumotlariga asoslangan
qiyosiy-tavsifiy metod yordamida amalga oshirilgan. Xalqaro tajriba, jumladan, AccorHotels'ning
Airbnb'ga strategik javobi, Misr, Indoneziya, Tayvan, Yunoniston va Braziliya mehmonxonalarida
o‘tkazilgan empirik tadqiqotlar chuqur o‘rganilgan va TOE modeli asosida O‘zbekiston
mehmonxona-turizm bozorining texnologik, tashkiliy va institutsional tayyorgarligi baholangan.
Библиографические ссылки
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António, N., Rita, P. (2021). COVID-19: The catalyst for digital transformation in the
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Загрузки
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